References

Interim CEO assignment for Saferoad Traffic Norge AS - 7 months

Saferoad Traffic AS is part of the Saferoad Group, a company with annual revenues of NOK 8 billion and owned by the private equity firm FSN Capital. The company required an interim Managing Director while the newly appointed MD was on leave at the time of hire. The organization operates with a strong reporting-driven management model.

During my tenure as Interim Managing Director for Saferoad Traffic Norway, we secured new leadership and key personnel to strengthen both business units: Product Sales (Signs & Equipment sales) and Work Zone Protection (services and rental of crews and equipment for road operations). We transformed a challenging starting point into renewed momentum and organizational traction, while also executing a larger downsizing process.

I maintained continuous weekly dialogue with the SVP for the Traffic Division and the broader Nordic divisional leadership, as well as monthly interactions with the Group CEO, CFO and CHRO. Both the organization and executive leadership have expressed high satisfaction with the contributions and results delivered.

Chair of the Board, CityMaid

"I have worked closely with Vivi in her former role as Chair of the Board. She is a clear and decisive leader with high intensity, who quickly creates momentum and identifies what truly matters in complex situations. She sets high standards—both for herself and for others—and consistently contributes to stronger decisions and effective execution.

At the same time, she is warm and genuinely attentive to the people around her. This enables her to bring others with her, even when the pace is high and expectations are explicit. Vivi creates structure and direction where it is needed, and she has a remarkable ability to make things happen.

I can confidently recommend her for leadership assignments that require clarity, direction and forward progress."

– Rita Helene Franzen, CEO, CityMaid

"We have made use of the professional services of Vivi as an Interim Managing Director for a strategic restructuring process. In this context she has shown a very effective execution of all the processes related to the organisational elements of right-sizing the company. Throughout the assignment she maintained clear high cadence reporting to Divisional Management."

- Mads Norman, Senior Vice President - Traffic